The PROCare4Life communications team, led by IFIC, are getting creative and productive by developing a compelling series of animated videos to successfully help in the dissemination of the PROCare4Life project. The objective of the videos is to outline the PROCare4Life project in a comprehensible means and to engage with the project stakeholders. The team will work closely with the other project partners to establish the aims of the animation series, taking into account all the feedback to form a creative brief and expectations of the videos.
The PROCare4Life animation will create a persona who will journey with us throughout the entire project and of whom we can create different episodes of their life, where our PROCare solution makes a positive impact on their life. A series will be created where our protagonist and their informal caregivers start using the PROCare app as advised by professionals and the PROCare system is recommended to their group of friends of the same age who have other diseases, recognizing the benefits of PROCare4Life.
The series will follow our main character Maria a 67-year-old retiree who lives alone. She has difficulties with specific tasks/activities, including her social life, and presents symptoms of mild cognitive difficulties. Viewers will also be introduced to her daughter Francesca who wants her mother to stay at home for as long as possible but is concerned about her welfare and suggests they talk to her GP, to see if there was any assistance they could get. Maria’s doctor suggests using a new solution – the PROCare4Life solution. A solution to prevent her cognitive decline, her performance trajectory, and to cope with difficulties in daily life such as managing appointments and remembering to complete tasks. Our animated characters will demonstrate why and how to use the app, explaining that PROCare4Life is an ICT-based solution that aims to improve the quality of life of patients and carers and to help social and Healthcare professionals. Within this series, viewers will watch and understand Maria’s developments as the animated socio and health professionals efficiently access a dashboard where they can visually and intuitively assess Maria’s advancement, without using diaries and/or memory of others.
Animated media has proven to be a powerful communication tool in recent times and will help promote the project in an engaging manner. Animated explainer videos make complex concepts easy to understand to the viewers by displaying the information in an easily comprehensible means. The videos are eye-catching and maintain the audience’s engagement by generating interest as they watch the content being created as opposed to consuming information, allowing the viewer to connect with the subject. The videos will establish an emotional connection with our target audience as we depict the problem they may be experiencing and reveal the solution to them, as to how PROCare4Life can solve their issue. The animation videos will be created using the Doodly software, a program that produces high-quality sketch animation videos through a drag and drop interface. By creating a visual representation of the PROCare4Life project through the use of Doodly we will engage, entertain, and affect our target audience in a positive way. In addition to engaging our viewers, they will also retain more information including the core messages of the project by learning through visuals.
We are very excited to share these videos with you all in the coming months, so stay tuned to our social media for updates!
This blog was written by Darren Curran, Digital Communications Officer for the International Foundation for Integrated Care (IFIC). IFIC are the proud communications lead for Work Package 8 of the PROCAre4life project.